Yak Ballz's Fever For The Flavor for Sept. ‘08: “Mass Appeal”
Posted on 09/16/2008

Please welcome one of the most classic Hip Hop cuts of all time to my blog piece (Applause). This is Gangstarr, comprised of Guru and DJ Premiere, and the video for their cut Mass Appeal off of their fourth LP, Hard To Earn.
I’m sorry I had to introduce this but I thought, if you are 14 years old and reading this, this song came out the year you were born. Wowsers. I’ve had arguments with people about how my favorite Gangstarr album, Hard To Earn, is better than Daily Op which is probably because it came out a little later (‘94) and was more my age group’s era. But that is neither here nor there so argue amongst yourselves kids.
Now follow, this song has inspired this post as well as the title for the famed magazine, which only exists on the web now. In the new millennium, we are obsessed with Mass Appeal more than ever. From sneakers to pop stars, cars to cell phones, it’s all about the hot shit or, better yet, who is the shit right now? EVEN BETTER, what piece of shit attracts more flies?
Ok so get a whiff of this shit:
(I’ll preface this with - this is my post and these are my opinions so if you feel different, agree to disagree, or if you would like to add your own two cents - which is always appreciated - leave it in a comment.)
WHO has Mass Appeal?
Lil Wayne – Are you sick of him yet? Yeah? That means he’s filthy rich. I like Weezy and apparently a shitload of other people do or he wouldn’t have achieved what many thought was impossible in ’08. The Soundscan report for August 13th ’08 has Wayne at 2,316,064 copies of Tha Carter III for the week ending 8/31/08. Young Money!
![]() |
Barack Obama – Pop icon supreme and the Democratic nominee for the 2008 Presidential election whaat! JFK and MLK reincarnated as one human being? Hopefully he doesn’t front and puts an end to the war and a start to the easier acquisition of health insurance for people like me who don’t have the luxury of benefits. I got some blood taken recently and I got a bill in the mail for $300. Had I known that was how much it would cost, no fucking way.
![]() |
M.I.A. – Hate her or love her, she’s doing the damn thing. Her song “Paper Planes” has consistently been one of the top 5 songs on iTunes for the past month and a half at least. More importantly it seems she is inspiring a lot of people from style aesthetic to sound. Peep the song called “$20”. Kala is at 292,272 for the week ending 8/31/08.
WHAT has Mass Appeal?
Sushi – There’s sushi places everywhere now. It’s only a matter of time before they make a chain of fast food sushi spots like Mickey D’s. All the indie sushi spots will have to shack up and franchise a business from the big corporate Sushi enterprise. I’m more a roll type of dude like California and shrimp tempura, spicy tuna sometimes, but never the raw dizzle jawns outside the roll. That’s next level to me. You know what I’m talkin’ bout.
![]() |
Sneaker culture – Sneakers have been the shit forever but they have taken on a whole new pop appeal in recent years. Unfortunately, to me, when something goes pop, I make it a point to stop. I used to be heavy into Jordans but they aren’t special anymore and I still have them up in the closet. Don’t get beat on eBay for fakies and reissues are just annoying and wack. I do have a few pairs of dunks but man shit is getting out of control. Needless to say I’ll still pick up a pair of some dopeness but what’s cool about everybody having different colors of the same thing? Tiffanies, De La’s, Lucky 7’s, Unlucky 13’s, Dooms?!@# What-The -Fuck!! Oh shit son you got the booger green jumpoffs! oh well.
WHEN is Mass Appeal?
Thursday Nights - Always and forever will be the night of nights. I don’t go out much at all anymore aside from when friends are DJing and show’s of course but everyone in college and on the scene knows that Thursday takes the cake. Why? Maybe because it’s the night before Friday with sick drink specials almost everywhere. Duhhh. You tell me.
WHERE is Mass Appeal?
New York and L.A. - only because everyone I ever meet anymore is seemingly headed to either one or already there. I would make the argument that 7 out of 10 random people you meet on the street in either city are not from the respective city; Transplants. Everyone is out for fame and fortune. I think now fame and mass appeal are synonymous and, even worse, people are more in it for the fame than the fortune from what I see. Everyone is a self-proclaimed genius but more idiot than savant. So I ask “What better places to make it happen than the ones that are overflowing with shitty talent and a few good cases sparsely distributed in the midst of mediocrity at best?” That’s the ticket, fuckers. Go somewhere that has zero migrants attempting to break out and live like kings and queens of the jungle. I’m thinking about it.
![]() |







Comments
does mass appeal qualify as anything?
Posted on Thu, 09/18/2008 - 23:58 by: mel sahagub (not verified)
to me, a hip-hop head since i was a tike (who is now 25 years old), it is something of a crime to mention Gangstarr and Lil' Wayne in the same post.
did anyone read any of his interviews? he said, and this is nearly verbatim:
"Martin Luther King Jr. said I could do anything. Kill falls under that."
he actually said that, and i wouldn't be surprised if he actually believed it!
that guy is a disgrace and a joke to the world of hip-hop. people like him are the ones making it so hard on all the rest of us to get this thing progressed.
rssfeed
Posted on Thu, 09/18/2008 - 07:54 by: Le Big Z (not verified)
might i ask why such a great blog doesn't have a rssfeed?!
thanks and an answer would be appreciated!
take a peezy on lil'weezy booooooo
Posted on Thu, 09/18/2008 - 07:45 by: Anonymous (not verified)
i really like that gangstarr tune.. "360 dunk in your face.. you can't compete, yur just a basket case" is a great line.. i honestly don't give weezy the time of day man, and i say that from the comfort of my bedroom with a wireless keyboard in my hand complete with touchpad, i will never see that fool in real life, and hope i never do.. that guy will not get 1 cent from me, for his music anyways... something about the value of his lyrics don't do nothing for me, don't move me.. i'm very picky with my hip hop selection... i actually gave up on hip hop till i discovered cats like you yak, MURS is a top gunner on my list, cage frickin WM doom, the wu meets indie culture was a turning point for me.. basically all the people you do work with.. i honestly threw in the towel!!!! but my opinion is what it is.. my opinion.. i'm making more of an effort to buy music from rappers i support.. take care thanks for reading this far...
ie: "You know models? I know models. You like fresh fruit? I like fresh fruit. I live in a skyscraper... Hi helicopter." -Lil' Wayne
I agree. Personally I think
Posted on Thu, 09/18/2008 - 20:56 by: your dad (not verified)
I agree. Personally I think Wayne is exactly what black folks are tired of being perceived as (I'm black/white so I can tell you from first hand). I too stopped listening to rap due to it ALWAYS being about drugs, guns, money, women(they say bitches and hoes which I don't agree with,unless you're actions dictate that you truly are a bitch or a hoe), and murder. I won't endorse anything that continues negative streotypes on black folks. Martin Luther King and countless other black civil rights leaders did not fight for these fools to piss on their hard work. These fools reinforce racism and stereotypes. Go see what Bill Cosby says on the matter. Black community got mad at him for spitting the TRUTH. I used (key word used) to be one of these pieces of shit (in and out of juvinile detention for drugs, guns, fighting, etc.) but only because I was lured in by my community, T.V., and peers glorifying the ghetto and street lifestyle.Obviously I woke up and can't standanyone who keeps this cycle going.......Go listen to some Lif, or since it was put here, Gangstarr. Those are REAL black folks spittin' some knowledge.......Lil' Wayne? More like Lil' Lame.
cant even believe your
Posted on Thu, 09/18/2008 - 06:36 by: Anonymous (not verified)
cant even believe your throwin up MIA even after your boy ewok put that Paper Planes Diss by Delon up like he knew what was up. you aint know? even associating with a presidency that has an esoteric agenda that is unknown to us, even if the exoteric scene is hoping for change is it really? you should probably get at lif next time hes around.
Being a Hip-Hop Junkie
Posted on Thu, 09/18/2008 - 02:31 by: Visionarie Victuh (not verified)
Being a Hip-Hop Junkie myself, I can relate to these views Yak Ballz has. Haha, although only 17, I've been into Indie Hip-hop since 7 years old. And I can honestly say I'm one of the few that appreciates good shit like this.
It's because everything is
Posted on Wed, 09/17/2008 - 12:36 by: Patty (not verified)
It's because everything is turned into a business, specifically into the corporation model. If something doesn't turn a monumental profit, it's not worth the venture, evidently.
Fuck that. Also, I think there are much better rappers out there than Weezy who do it much more for the love of it than he does. He works hard as hell, and he knows how to sell himself and his music. I'll give him that. But I will give him nothing else. Massive record sales does not a quality artist make.
The Internet Age's Mass Appeal: Laziness
Posted on Wed, 09/17/2008 - 11:39 by: Jonathan (not verified)
In this age, the age of the Blog, text messaging, and instant messaging, laziness has reached a certain mass appeal. People converse in code and acronyms, choosing to abbreviate language in order to condense it as a time-saving measure, as if typing IMHO is such an immense time-saver over "in my honest opinion." Will this be the next phase in the evolution of language? I hope not. I'd hate to think that Wall-E was a prophetic movie.
As for Gangstarr, I personally prefer Daily Operations. In my skating says, No Shame in my Game was the perfect joint to have running through my head. I also think that the heavily sampled No More Mr. Nice Guy was, for all its immaturity, an underrated GangStarr album.
Sushi sucks. Why would you want all of that raw fish flavor masked by rice. Sashimi all the way... California rolls are for panty-waists.
an old school cat with new school hope!
Posted on Wed, 09/17/2008 - 08:04 by: NAMIK187-- justcuzyouhaveahousedoesntmeanyouhaveahome! (not verified)
i grew up on 80's 90's and hip hop of today (along with jazz, classical, classic rock and todays rock, DnB, jungle, blues, and the up n coming DUBSTEP- the new HIP HOP for me and many, many more. bein an emcee and musician myself and nearin my 30's! yes i said it 30's i realize that imagination and invention is of no concern for the youth as well as for self reflection and awareness. the "HIPHOP" of today is the watered-down and refurbished joints of yester-year. as for the "culture" well... what culture? 16 yr olds now dont know shit of where there music came from. all they know is whats been fed thru "MTV" and "BET" and so on and so forth. reason i say this is because i deal with younger kids on a regular basis though some even wish they grew up in our time they dont have the guidance to reveal to them what has been there from the begining and still stands. "underground" HIP HOP, which to me was defined by the time that these billion-dollar "fatties!" once they got a hold of our culture and learned how to capitalize on it made the margin between what is and what they think "it" is. unfortunatley for me all the "lil's" and "weezy's" and so on are just jokes. i find no talent, no expression of soul, or entertainment in them, however most will TRY to argument their "fame" by money stature by giving me some un-intelligent comment like, "well, they're makin more money than you!" debacle thinking that would end our discussion until i let them in on a lil secret they should know more than a "stone-age" cat like me would know. thanks to internet and international business progression. it doesnt matter if i was to get a video shown on mtv i will make money on an international scale, regardless if im on the "Billboards top 20". but like you mentioned here in the U.S. its not about money but fame, right? on top of that argument "back in the day" it was about expression. back when the youth had no voice, now old rich assholes saw hungry self eXpressionist and thought to put a lil "green" in front of them and they WILLINGLY BECAME PUPPETS FOR THE DOUGH!" forcing onto the youth what they think we should hear and see and wear and even up to the way we speak, "fo sheezy, my neezy!" c'mon back when i was a skateboardin-punk up to no good we would beat up a cat with a flat brimmed hat. now i dunno about other places in the U.S. but here in miami we wore our BRAND NEW caps with a curved brimm or a straight fold down the middle type bend and WITHOUT OUR EARS STICKING OUT LIKE ELEPHANTS FANNING THEMSELVES TO KEEP "COOL"! WTF!!!!??? HIP HOP CULTURE THESE DAYS IS RETARDED NOT TO MENTION OUR ROCK AFFILIATES AND THEIR OH SOO "EMO" IM A HALF-WAY OUT THE CLOSET FAG, AND I DONT MEAN HOMOSEXUAL, I MEAN A STRAIGHT PUSSY CRYING IN THE DARK ABOUT HOW ALONE THEY FEEL CUZ THEIR GRLFRIEND LEFT THEM BULLSHIT!. and so i end this dumbass comment which probably no one will mind with this QUOTE,
"They were about unleashing youth style as an expression of the soul, unmediated by corporate money, unauthorized by the powerful and protected and enclosed by almost monastic rites, codes, and orders. They sprung from kids who had been born into the shadows of the baby boom generation, who never grew up expecting the whole world to be watching. What TV camera would ever capture their struggles and dreams? They were invisible.-------------------------------------------------- But invisibility was its own kind of reward; it meant you had to answer to no one except the others who shared your condition. It meant you became obsessed with showing and proving, DISTINGUISHING YOURSELF, and YOUR ORIGINALITY ABOVE THE CRWOD."--------------------------------------------- -Jaff Chang, "Can't Stop, Won't Stop" a history of HIP HOP!
JUST REMEMBER.... "IGNORANCE IS BLISS TO THOSE WHO LIVE IN IT"
take some time to think on that.
i hear it yak... and yes i
Posted on Wed, 09/17/2008 - 07:17 by: nick bottom (not verified)
i hear it yak... and yes i am tired of weezy and everybody being into sneakers all of the sudden... "mass appeal" was and still is the joint... you killed it in pomona last weekend by the way...ups
-bottom-
"Mass Appeal" Gang Starr
Posted on Wed, 09/17/2008 - 02:31 by: M-Select (not verified)
greatest scratch hook ever!
Hard to Earn that Mass Appeal
Posted on Tue, 09/16/2008 - 21:59 by: Anonymous (not verified)
Mass appeal is proly one of the best hip hop tracks EVER IMHO (shout outs to Nasa, he can school you on the perfection of the beat), but it's def on Hard To Earn, solidifying HTE as the best GS album ver, again, IMHO
Post new comment